In the small town of Muncy, Pennsylvania, there’s an independent theater called The Ritz. Featuring some of the latest releases out of Hollywood, The Ritz is a place to go on a Saturday night when you want to catch a flick. Tickets are cheap, and so is the food. It’s been around for almost a century and is a staple in the little town where there’s not much else to do. All across America though, independent theaters are about to be hit hard with the recent decision by the FCC to allow the MPAA to stream movies directly to your home.
This has been coming for a while now, so it’s no big surprise. What it means is that prior to a films release on DVD and Blu-Ray, Hollywood will be sending that movie out over a secure, high definition transmission line to your cable or satellite provider, allowing you to watch it in the comfort of your own home. The question is then: what’s going to happen to the movie theater? How about places like The Ritz in Muncy, or The Naro, in Norfolk, Virginia? When it begins spreading all over the world, what’s going to happen to the Mayfair Theater in Ottawa, Ontario, Canada, or the Bloor Cinema in Toronto? Did the FCC just kill the movie theater? The answer, of course, is no. At least, not yet.
The issue before the FCC was a request by the MPAA to start using SOC (Selectable Output Control). This will allow televisions with a secure digital interface to receive the film via a cable, satellite, or IPTV provider. The SOC disables non-secure, analog outputs, thus avoiding illegal copying and distribution of the movie. This is a huge step forward in the way we view our movies, and one can’t help but wonder that with the advent of 3D TVs, what this could mean for the theaters that show these movies.
My guess is that these films will not be streamed into your home right upon their release. Maybe a month after, but yes, you will be able to see them before they hit the dying video store shelves, or even Netflix. Without knowing the exact cost, we can only assume that they won’t carry the same ticket price as a big theater movie, since there’s no employees to pay, concession stand to stock, or distribution costs to incur. It’s like the battle over ebook pricing, only with movies. It’s coming. Oh yes, it’s coming.
Back to the little guy, though. Independent theaters are not going away just yet. They still survive on Rocky Horror marathons, or showing other, classic cult favorites that are a must-see on the big screen and with friends. Sooner rather than later though, as this new technology takes off, and with large televisions become more inexpensive every year, and sound systems that rival that of a theater in your home, who’s to say the theater will not disappear? Would you pay $15 to see a 3D movie in town, when you can get it at home for half that, and with just as good a quality of picture? Probably not.
We’ll have to wait and see how this flies over time. Should enough people embrace this new decision by the FCC, look for ticket sales at even the large movie theaters to take even more of a dip than they have been. When that happens, then you’ll see a real David versus Goliath battle, as the big chains of theaters will no doubt have something to say about it. Until then, rest easy my dear friends, you can still catch your big budget flicks the way they are meant to be seen. Just don’t expect them to be around in the next 20 years, okay?




Comments
Chris Bowsman
May 13th, 2010 - 7:46:31 AM
The last time I went to a theater for a movie with my family (me, wife, 3 kids), it cost about $50 for tickets, and close to $20 for 1 drink, 1 bag of popcorn, and some candy. After sitting down (we were uncharacteristically early) they showed about 10 minutes worth of commercials. Not movie trailers, but the same crap you see on TV. Then, another 10 minutes of actual movie trailers. I know the little indie theaters don't pull crap like that, but it's the BS movies like Avatar and Transformers that are killing those theaters, not the FCC. Movies where, without a mile-wide screen and billion decibel sound system, there really isn't anything to enjoy.
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David Sobkowiak
May 13th, 2010 - 8:24:28 AM
Great story. It's frightening and exciting to see how far technology has come in just the past 40 years. Let's face it, growing up we had no computers, and the Atari was the most amazing thing EVER when it came out. When Dragon Quest hit the arcades everything changed for graphics, and now this. Movies streamed directly in to your home (well, okay, so we've been doing that for years but not from the MPAA). I would hope that maybe the indie theaters could have a revival of sorts. Maybe independent films could find a niche market with them.
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Jenny Beans
May 13th, 2010 - 11:38:48 AM
Growing up in Muncy, The Ritz was where my friends and I spent Saturday afternoon and holiday special matinee events. As a teen, my first double date was at The Ritz with my childhood best friend. We would sit in the back and throw jujubes at people, and giggle. That theatre is one of the most memorable places from my childhood. Sure, there was a UA theatre at the mall just 5 miles away, but the prices were so much higher and the atmosphere wasn't as welcoming. After they tore down the UA to put in a Dick's Sporting Goods store, they opened up a cineplex. After the cineplex opened, the Ritz changed ownership a handful of times, going in and out of business and trying to draw in music acts on the weekends to bring in the youth crowd. They even upgraded their sound system, but people don't appreciate the historical resonance of that tiny little theatre anymore. The seats are uncomfortable, the floor sticky and the screen is nothing when compared to the cineplex, but I still love that place and it saddens me that it won't be long before it and other theatres like it become another page in entertainment history books.
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